E-commerce refers to an online store where products and services can be purchased, where as digital marketing is the method used to drive the necessary traffic to these stores in order to increase sales While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.
SUBJECTS IN E-COMMERCE & DIGITAL MARKETING
Cyber Laws and Security
Insights into Social Media Platforms
E-Buying Behaviour Analysis
Multimedia Technologies for Online Content Development
For applying to get First year admission in this course, a candidate should have passed 12th Standard (or equivalent) \ Examination from a Recognized Board.
For Lateral Entry (Direct Second Year Admission,a Candidate should have passed Level 5 or Level 6 Examination or Equivalent.
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