E-COMMERCE AND DIGITAL MARKETING
WHAT IS E-COMMERCE & DIGITAL MARKETING?
E-commerce refers to an online store where products and services can be purchased, where as digital marketing is the method used to drive the necessary traffic to these stores in order to increase sales While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.


SUBJECTS IN E-COMMERCE & DIGITAL MARKETING
- Cyber Laws and Security
- Insights into Social Media Platforms
- E-Buying Behaviour Analysis
- Multimedia Technologies for Online Content Development
- Google AdWords
- Web Designing using Photoshop
- Business Communications
- Advertisement & Sales Management
- Content Management System using Word Press
- Web Designing using Corel Draw
- Digital Marketing
- Development
SCOPE OF E-COMMERCE & DIGITAL MARKETING
- Web Developer &Web Designer
- Social Media Executive and Social Media Manager
- SEO Executive/Expert PPC/SEM Expert
- Content Marketer Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager

Syllabus
JOB OPPORTUNITIES -
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Cloud administrator,
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E-Commerce catalogue Executive
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Technical Specialist
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Linux Administrator
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Ecommerce operation lead
Eligibility Criteria
For applying to get First year admission in this course, a candidate should have passed 12th Standard (or equivalent) \ Examination from a Recognized Board.
For Lateral Entry (Direct Second Year Admission,a Candidate should have passed Level 5 or Level 6 Examination or Equivalent.